主题：不知道大家知道这个不，Philipp Plein的辱华T恤事件 -- 夜月空山

“ Wed, 11 Jul 2007 16:12:15 +0200

Dear Sirs,

Here some explanation concerning a logo we used for a special and limited T-shirt edition produced last season.

On this specific T-shirt collection we had printed the letters f.u.c.k.u.china.

The PHILIPP PLEIN Int. AG company would like to explain what lies behind this abbreviation and give the following statement:

f.u.c.k.u.china stands for “the fascinating & urban collection: kiss you China”.

We would like to specify that we never intended to hurt or offend the citizens of China.

On the contrary, with this collection we wanted to thank China because it gives us the possibility to produce some articles of our collection on a competitive price basis.

In addition, the man craft we found in China is very precise and leads to a good quality of the clothes.

This is a great satisfaction for us and for our end customers.

We are a young and dynamic company and this is why we intituled this limited T-shirt edition “fascinating and urban” collection and “kiss” is a way to thank the Chinese savoir-faire.

Since we have been pointed out that the message is not clear and leads to

controversy, these T-shirts - that were already limited to start with (max. 100 T-shirts have been produced) - have been retired from the market.

Once again, we are sincerely sorry if the abbreviation of the logo has been

misinterpreted. We never wanted to offend anyone.

Thank you for comprehension.

Philipp Plein International AG

Säntisstrasse 7

8580 Amriswil

Tel.: 0041-71-414-2550

Fax: 0041-71-414-2560”

不过我认为这封信依然没有足够的说服力，比如T恤上的中国小丑形象又是何解呢？并且，对于这件产品造成的宣传影响，他们并没有补偿措施，所以我认为他们应当在主流媒体上就此件事情道歉。

有一点他们大概说对了，他们是young company，大概以为这种方式（或者说是炒作）能吸引人眼球吧。